Four years since yesterday Thursday, September 7, 2012, Vogue’s editor-in-chief Anna Wintour came up with this annual event called Fashion’s Night Out in 2009 to help spark consumer sales in the industry in a down economy. Since then Fashion’s Night Out has been one of the most anticipated events each year from New York to Milan. In New York City, Fashion’s Night Out is held on the first night of the semi-annual Mercedes-Benz Fashion Week (Fall Season). A night when designer stores and venues throughout New York City host events with free booze, parties, celebrities, and great shopping discounts to drive traffic and sales into the industry; but in reality, this night consists of a bunch of college-aged fashionistas who just want to be seen, to get free champagne and wine (since they really can’t afford to buy booze of their own), and to take pictures with celebrities for bragging rights. Sorry, but ladies and gents, this is the reality of Fashion’s Night Out.
Who Was Where Last Night?
Lord & Taylor: Kim Kardashian was seen at Lord & Taylor all decked out in black signing her gift sets of her perfume True Reflection (worth $123) before hopping on a plane to Charlotte, N.C., for a DNC – for you guys who are less in tune with politics, the DNC stands for Democratic National Convention – after party. It was said that several hundred people lined up for a Kim Kardashian autograph.
Bergdorf Goodman: Swarms of fashionistas crowded into Bergdorf Goodman for a chance to get a glimpse of Victoria Beckham, Rachel Zoe, and Robert Verdi who all wore Burger King-style hats to promote the store.
Bloomingdale’s: Last night, Pharrell was seen at Bloomingdale’s promoting his collaboration with designer Mark McNairy. Not far away, Kellan Lutz, yes that dreamy guy from Twilight, was seen promoting the bedding collection, Charisma. Can’t say much since I have a buzz cut, but Kellan Lutz was emphasizing the importance of that morning messy hair look with Charisma.
Where To Go For The Fashion’s Night Out After Parties…
Classic Car Club:My buddy invited me to the Classic Car Club last night for a Fashion’s Night Out after party… too bad I couldn’t make it. This chic and members-only venue, also a garage for exotic cars (priced anywhere from $50k all the way to $200k+), holds weekly tasting events for their members and friends. However, they usually go over the top when they decide to host special events… like the one they did last night for Fashion’s Night Out. I have been to most of their special events, very private, but very fun with lots of free food and booze. Once in, you’ll have the opportunity to mingle with models and network with individuals with high net worths.
Provocateur Nightclub: At Provocateur Nightclub inside Meatpacking District’s Gansevoort Hotel, the world famous producer and DJ, Avicii, was the featured highlight of the night. EDM fanatics and fashionistas alike came together for a crazy night at Provocateur. With tables selling for $3-5k and onwards, and a super tight guest list at the door, this party certainly wasn’t made for everyone. One of the bad things in New York City, especially on a night like Fashion’s Night Out, if you aren’t someone important, then you better know someone working the event.
LAVO: By 2AM in the morning, my phone was buzzing with texts and photos of what ensued at LAVO. You know that Italian restaurant and nightclub located in Midtown… the Vegas-based nightclub notorious for its super strict door and all the talent and superstar producers and DJs it books every Thursday. Yup, that LAVO. They featured Dutch-producer, Chuckie, know for his dirty Dutch house, as the main highlight last night. According to my buddy, Avicii even showed up after his set at Provocateur to support and hangout with his buddy, Chuckie. Too bad I didn’t man up and go…
Written by @NathanLeong_NYC