The idea was simple: promote tourism in a city (Miami) known as much for its beaches as it is for its obscenely attractive women and parties. Simple, right? It would be, had they wanted to promote in any city other than New York, where our beaches out in Hampton-land rival those of St. Tropez and our women (and parties) are second to none.
I’ll admit, at first I was hesitant that someone from another city could come into Manhattan, and throw a party that would make you think you were in Miami, and by virtue of that want to actually leave New York and go visit Miami. I did a little research and found that they had planned to build an entire pool area in Union Square (roped off to the public like any good party) and flood it with models. Suspicious. However, when I found out they had recruited local party boy Matt Bishop to produce it, I knew they meant business. Matt has been responsible for some of the dopest events I have ever attended, most recently the Future.FM launch party at the Jane Hotel where my friends found me in the fetal position in the coat check (a story for another time). Needless to say, if you’ve ever been to one of his events, you know they’re pretty over the top and spectacular. My faith had been restored.
I arrived at around 4:45 pm and even though the party was supposed to be ending at 6, it was still going full force. When I say full force, I mean there were hundreds of people on the other side of the barricade separating the models from the crowd. They had DJ ProStyle and DJ Self still bumpin and the crowd (and models) were totally feeling it. As I walked around the slippery makeshift pool, it became pretty clear that the event was a resounding success. The models had been totally engaging all afternoon by throwing sunglasses and water bottles into the crowd. One person I spoke to told me they had given her a LeBron James jersey and some people had even won trips to Miami. I missed all of that (which is fine with me because I hate LeBron) but I did get a lovely pair of pink sunglasses, a coconut, and one of the models numbers, so all in all, not exactly a loss.
Events like this aren’t exactly rare, but for them to be this well produced is. I commend the city of Miami for being able to come up here and organize an event of grand nature, and pull it off so seamlessly. I have a feeling that a lot of the people in the crowd may just save up for a few weeks instead of going out and spending their money in our city just to make it down to Miami before the summer is over and see what that city can do in its own backyard.
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